AB1-SSA1-SA2,318,322 (b) The requirements under par. (a) apply to all partners of a partnership, all
23members of limited liability company, all agents of a limited liability company or
24corporation, and all officers of a corporation. Subject to ss. 111.321, 111.322, and

1111.335, if a business entity has been convicted of a crime, the entity may not be
2issued a license under sub. (1) unless the entity has terminated its relationship with
3the individuals whose actions directly contributed to the conviction.
AB1-SSA1-SA2, s. 303d 4Section 303d. 134.65 (2) (a) of the statutes is amended to read:
AB1-SSA1-SA2,318,105 134.65 (2) (a) Except Subject to sub. (1r), and except as provided in par. (b),
6upon filing of a proper written application a license shall be issued on July 1 of each
7year or when applied for and continue in force until the following June 30 unless
8sooner revoked. The city, village or town may charge a fee for the license of not less
9than $5 nor more than $100 per year which shall be paid to the city, village or town
10treasurer before the license is issued.
AB1-SSA1-SA2, s. 303e 11Section 303e. 134.65 (5) of the statutes is amended to read:
AB1-SSA1-SA2,318,2312 134.65 (5) Any person violating this section shall be fined not more than $100
13$1,000 nor less than $25 $500 for the first offense and shall be fined not more than
14$200 $5,000 nor less than $25 $1,000 or imprisoned not exceeding 180 days or both
15for the 2nd or subsequent offense. If upon such 2nd or subsequent violation, the
16person so violating this section was personally guilty of a failure to exercise due care
17to prevent violation thereof, the person shall be fined not more than $300 nor less
18than $25 or imprisoned not exceeding 60 days or both.
Conviction on a 2nd or
19subsequent offense
shall immediately terminate the license of the person convicted
20of being personally guilty of such failure to exercise due care and the person shall not
21be entitled to another license hereunder for a period of 5 years thereafter, nor shall
22the person in that period act as the servant or agent of a person licensed hereunder
23for the performance of the acts authorized by such license.
AB1-SSA1-SA2, s. 303f 24Section 303f. 134.66 (1) (am) of the statutes is created to read:
AB1-SSA1-SA2,318,2525 134.66 (1) (am) "Direct marketer" has the meaning given in s. 139.30 (2n).
AB1-SSA1-SA2, s. 303g
1Section 303g. 134.66 (2) (a) of the statutes is amended to read:
AB1-SSA1-SA2,319,102 134.66 (2) (a) No retailer, direct marketer, manufacturer, distributor, jobber or
3subjobber, no agent, employee or independent contractor of a retailer, direct
4marketer,
manufacturer, distributor, jobber or subjobber and no agent or employee
5of an independent contractor may sell or provide for nominal or no consideration
6cigarettes or tobacco products to any person under the age of 18, except as provided
7in s. 254.92 (2) (a). A vending machine operator is not liable under this paragraph
8for the purchase of cigarettes or tobacco products from his or her vending machine
9by a person under the age of 18 if the vending machine operator was unaware of the
10purchase.
AB1-SSA1-SA2, s. 303h 11Section 303h. 134.66 (2) (am) of the statutes is amended to read:
AB1-SSA1-SA2,319,1912 134.66 (2) (am) No retailer, direct marketer, manufacturer, distributor, jobber,
13subjobber, no agent, employee or independent contractor of a retailer, direct
14marketer,
manufacturer, distributor, jobber or subjobber and no agent or employee
15of an independent contractor may provide for nominal or no consideration cigarettes
16or tobacco products to any person except in a place where no person younger than 18
17years of age is present or permitted to enter unless the person who is younger than
1818 years of age is accompanied by his or her parent or guardian or by his or her spouse
19who has attained the age of 18 years.
AB1-SSA1-SA2, s. 303i 20Section 303i. 134.66 (2) (d) of the statutes is amended to read:
AB1-SSA1-SA2,319,2321 134.66 (2) (d) No manufacturer, direct marketer, distributor, jobber, subjobber
22or retailer, or their employees or agents, may provide cigarettes or tobacco products
23for nominal or no consideration to any person under the age of 18.
AB1-SSA1-SA2, s. 303j 24Section 303j. 134.66 (2) (e) of the statutes is amended to read:
AB1-SSA1-SA2,320,2
1134.66 (2) (e) No retailer or direct marketer may sell cigarettes in a form other
2than as a package or container on which a stamp is affixed under s. 139.32 (1).
AB1-SSA1-SA2, s. 303k 3Section 303k. 134.66 (3m) of the statutes is created to read:
AB1-SSA1-SA2,320,64 134.66 (3m) Defense of direct marketer. Proof of any of the following facts
5by a direct marketer who sells cigarettes or tobacco products to a person under the
6age of 18 is a defense to any prosecution for a violation under sub. (2) (a):
AB1-SSA1-SA2,320,87 (a) That the direct marketer used a mechanism, approved by the department
8of revenue, for verifying the age of the purchaser.
AB1-SSA1-SA2,320,109 (b) That the purchaser falsely represented that he or she had attained the age
10of 18 and presented a copy or facsimile of a government issued identification.
AB1-SSA1-SA2,320,1211 (c) That the name and birthdate of the purchaser, as indicated by the purchaser,
12matched the name and birthdate on the identification presented under par. (b).
AB1-SSA1-SA2,320,1513 (d) That the sale was made in good faith, in reasonable reliance on the
14mechanism described in par. (a) and the representation and identification under
15pars. (b) and (c), and in the belief that the purchaser had attained the age of 18.
AB1-SSA1-SA2, s. 315bb 16Section 315bb. 139.30 (1m) of the statutes is created to read:
AB1-SSA1-SA2,320,1917 139.30 (1m) "Consumer" means any individual who receives cigarettes for his
18or her personal use or consumption or any individual who has title to or possession
19of cigarettes for any purpose other than for sale or resale.
AB1-SSA1-SA2, s. 315bc 20Section 315bc. 139.30 (2n) of the statutes is created to read:
AB1-SSA1-SA2,320,2221 139.30 (2n) "Direct marketer" means any person who solicits or sells cigarettes
22to consumers in this state by direct marketing.
AB1-SSA1-SA2, s. 315bd 23Section 315bd. 139.30 (2p) of the statutes is created to read:
AB1-SSA1-SA2,321,224 139.30 (2p) "Direct marketing" means publishing or making accessible an offer
25for the sale of cigarettes to consumers in this state, or selling cigarettes to consumers

1in this state, using any means by which the consumer is not physically present at the
2time of sale on a premise that sells cigarettes.
AB1-SSA1-SA2, s. 315be 3Section 315be. 139.30 (3) of the statutes is amended to read:
AB1-SSA1-SA2,321,84 139.30 (3) "Distributor" means any person who acquires unstamped cigarettes
5from the manufacturer thereof or from the first importer of record thereof, affixes
6stamps to the packages or other containers, stores them and sells them to other
7permittees or to retailers for resale or and who acquires may acquire stamped
8cigarettes from another permittee distributor for such sales.
AB1-SSA1-SA2, s. 315bf 9Section 315bf. 139.30 (8s) of the statutes is created to read:
AB1-SSA1-SA2,321,1210 139.30 (8s) "Person" means any individual, sole proprietorship, partnership,
11limited liability company, corporation, or association, or any owner of a single-owner
12entity that is disregarded as a separate entity under ch. 71.
AB1-SSA1-SA2, s. 315bg 13Section 315bg. 139.30 (10) of the statutes is amended to read:
AB1-SSA1-SA2,321,1614 139.30 (10) "Retailer" means any person who sells, exposes for sale or possesses
15with intent to sell to consumers any cigarettes by any means in which the consumer
16is physically present at the time of sale on a premises that sells cigarettes
.
AB1-SSA1-SA2, s. 315bh 17Section 315bh. 139.32 (1) of the statutes is amended to read:
AB1-SSA1-SA2,321,2418 139.32 (1) The tax imposed by s. 139.31 (1) shall be paid. To evidence the
19payment, the department shall provide stamps. A person who has paid the tax shall
20affix stamps of the proper denomination to each package in which cigarettes are
21packed, prior to the first sale within this state. First sale does not include a sale by
22a manufacturer to a distributor or to a direct marketer or by a distributor to a
23permittee who has obtained department approval as provided for in s. 139.321 (1) (a)
242. The tax shall be paid only once on each package or container.
AB1-SSA1-SA2, s. 315bi 25Section 315bi. 139.32 (4) of the statutes is repealed.
AB1-SSA1-SA2, s. 315bj
1Section 315bj. 139.32 (5) of the statutes is amended to read:
AB1-SSA1-SA2,322,42 139.32 (5) Manufacturers, direct marketers, and distributors having a permit
3from the secretary shall receive a discount of 1.6% of the tax paid on stamp
4purchases
.
AB1-SSA1-SA2, s. 315bk 5Section 315bk. 139.32 (5m) of the statutes is amended to read:
AB1-SSA1-SA2,322,76 139.32 (5m) Distributors, direct marketers, and manufacturers shall pay to
7the department the cost of printing and shipping those stamps.
AB1-SSA1-SA2, s. 315bL 8Section 315bL. 139.32 (6) of the statutes is amended to read:
AB1-SSA1-SA2,322,129 139.32 (6) Manufacturers, direct marketers, and distributors having a permit
10from the secretary may purchase stamps on credit. The secretary may require
11manufacturers, direct marketers, and distributors who purchase stamps on credit
12to file under the conditions prescribed by the secretary by rule.
AB1-SSA1-SA2, s. 315bm 13Section 315bm. 139.321 (1) (intro.) of the statutes is amended to read:
AB1-SSA1-SA2,322,1614 139.321 (1) (intro.) It is unlawful for any person to possess in excess of 400
15cigarettes unless the required stamps are properly affixed as provided in ss. 139.32
16(1) and 139.33 (4).
AB1-SSA1-SA2, s. 315bn 17Section 315bn. 139.321 (1) (a) 1. of the statutes is amended to read:
AB1-SSA1-SA2,322,1918 139.321 (1) (a) 1. Manufacturers, direct marketers, distributors or warehouse
19operators possessing valid permits issued by the secretary.
AB1-SSA1-SA2, s. 315bp 20Section 315bp. 139.33 (3) of the statutes is amended to read:
AB1-SSA1-SA2,323,921 139.33 (3) No person other than a member of the armed forces, as specified in
22this subsection,
a licensed distributor, or a licensed direct marketer may import into
23this state more than 400 cigarettes on which the excise tax imposed by s. 139.31 has
24not been paid and the container of which does not bear proper stamps. Within 15
25days, any such person importing cigarettes shall file a declaration of such cigarettes

1imported and shall remit therewith the tax on such cigarettes imposed by this
2section. Members of the armed forces shall not be required to report or pay the tax
3on cigarettes in their possession if such cigarettes are issued to them by the U.S.
4government or any of its subdivisions or were purchased in any armed forces post
5exchange or service store. If the use tax imposed by this section is not paid when due,
6it shall become delinquent and the person liable for it shall pay, in addition, a penalty
7of $25 for each 200 cigarettes. Interest on the delinquent tax and penalty shall accrue
8at the rate of 1.5% per month or each fraction of a month from the date the tax became
9due until paid.
AB1-SSA1-SA2, s. 315bq 10Section 315bq. 139.34 (1) (a) of the statutes is amended to read:
AB1-SSA1-SA2,323,1511 139.34 (1) (a) No person may manufacture cigarettes in this state or sell
12cigarettes in this state as a distributor, jobber, vending machine operator, direct
13marketer,
or multiple retailer and no person may operate a warehouse in this state
14for the storage of cigarettes for another person without first filing an application for
15and obtaining the proper permit to perform such operations from the department.
AB1-SSA1-SA2, s. 315br 16Section 315br. 139.34 (1) (b) of the statutes is repealed.
AB1-SSA1-SA2, s. 315bs 17Section 315bs. 139.34 (1) (c) (intro.) of the statutes is amended to read:
AB1-SSA1-SA2,323,1918 139.34 (1) (c) (intro.) Subject to ss. 111.321, 111.322 and 111.335, no No permit
19under this section may be granted to any person to whom any of the following applies:
AB1-SSA1-SA2, s. 315bt 20Section 315bt. 139.34 (1) (c) 1. to 6. of the statutes are repealed.
AB1-SSA1-SA2, s. 315bu 21Section 315bu. 139.34 (1) (c) 1m. of the statutes is created to read:
AB1-SSA1-SA2,323,2322 139.34 (1) (c) 1m. Subject to ss. 111.321, 111.322, and 111.335, the person has
23an arrest record or a conviction record.
AB1-SSA1-SA2, s. 315bv 24Section 315bv. 139.34 (1) (c) 2m. of the statutes is created to read:
AB1-SSA1-SA2,324,2
1139.34 (1) (c) 2m. Subject to ss. 111.321, 111.322, and 111.335, the person has
2been convicted of a felony, or as a repeat or habitual offender, unless pardoned.
AB1-SSA1-SA2, s. 315bw 3Section 315bw. 139.34 (1) (c) 3m. of the statutes is created to read:
AB1-SSA1-SA2,324,54 139.34 (1) (c) 3m. The person has not submitted proof as provided under s.
577.61 (11).
AB1-SSA1-SA2, s. 315bx 6Section 315bx. 139.34 (1) (cm) of the statutes is created to read:
AB1-SSA1-SA2,324,137 139.34 (1) (cm) The requirements under par. (c) apply to all partners of a
8partnership, all members of limited liability company, all agents of a limited liability
9company or corporation, and all officers of a corporation. Subject to ss. 111.321,
10111.322, and 111.335, if a business entity has been convicted of a crime, the entity
11may not be issued a permit under this subsection unless the entity has terminated
12its relationship with the individuals whose actions directly contributed to the
13conviction.
AB1-SSA1-SA2, s. 315by 14Section 315by. 139.34 (4) of the statutes is amended to read:
AB1-SSA1-SA2,324,2015 139.34 (4) A separate permit shall be required of and issued to each class of
16permittee and the holder of any permit shall perform only the operations thereby
17authorized. Such permit shall not be transferable from one person to another or from
18one premises to another. A separate permit shall be required for each place where
19cigarettes are stamped or where cigarettes are stored for sale at wholesale or,
20through vending machines or multiple retail outlets, or by direct marketing.
AB1-SSA1-SA2, s. 315bz 21Section 315bz. 139.34 (6) of the statutes is amended to read:
AB1-SSA1-SA2,324,2522 139.34 (6) A vending machine operator or a multiple retailer may acquire
23unstamped cigarettes from the manufacturers thereof and affix the stamps to
24packages or other containers only if the vending machine operator or multiple
25retailer also holds a permit as a distributor or direct marketer.
AB1-SSA1-SA2, s. 315cb
1Section 315cb. 139.34 (8) of the statutes is amended to read:
AB1-SSA1-SA2,325,62 139.34 (8) The holder of a warehouse permit is entitled to store cigarettes on
3the premises described in the permit. The warehouse permit shall not authorize the
4holder to sell cigarettes. Unstamped cigarettes stored in a warehouse for a
5manufacturer, direct marketer, or distributor may be delivered only to a person
6holding a permit as a manufacturer, direct marketer, or distributor.
AB1-SSA1-SA2, s. 315cc 7Section 315cc. 139.345 of the statutes is created to read:
AB1-SSA1-SA2,325,13 8139.345 Direct marketing. (1) (a) No person may sell cigarettes to
9consumers in this state as a direct marketer or solicit sales of cigarettes to consumers
10in this state by direct marketing unless the person has obtained a permit from the
11department to make such sales or solicitations. The person shall file an application
12for a permit under this subsection with the department, in the manner prescribed
13by the department, and shall submit the following fee with the application:
AB1-SSA1-SA2,325,1514 1. If the person sells no more than 30,000 cigarettes annually to consumers in
15this state by direct marketing, $1,000.
AB1-SSA1-SA2,325,1716 2. If the person sells more than 30,000 but less than 600,001 cigarettes
17annually to consumers in this state by direct marketing, $5,000.
AB1-SSA1-SA2,325,1918 3. If the person sells more than 600,000 cigarettes annually to consumers in
19this state by direct marketing, $10,000.
AB1-SSA1-SA2,325,2020 (b) A permit issued under par. (a) expires on December 31 of each year.
AB1-SSA1-SA2,326,521 (c) The department may not issue a permit to a person under par. (a) unless the
22person certifies to the department that the person shall acquire stamped cigarettes
23from a licensed wholesaler or distributor or unstamped cigarettes from the
24manufacturer thereof or from the first importer of record thereof, pay the tax
25imposed under this subchapter on all unstamped cigarettes and affix stamps to the

1cigarette packages or containers as provided under s. 139.32 (1), store such packages
2or containers, and sell only such packages or containers to consumers in this state
3by direct marketing; or purchase cigarettes from a distributor, to the packages or
4containers of which stamps have been affixed as provided under s. 139.32 (1), and sell
5only such packages or containers to consumers in this state by direct marketing.
AB1-SSA1-SA2,326,136 (d) No person may be issued a permit under this subsection unless the person
7certifies to the department, in the manner prescribed by the department, that all
8cigarette sales to consumers in this state shall be credit card or personal check
9transactions; that the invoices for all shipments of cigarette sales from the person
10shall bear the person's name and address and the permit number of the permit
11ultimately issued under this subsection; and that the person shall provide the
12department any information the department considers necessary to administer this
13section.
AB1-SSA1-SA2,326,16 14(2) (a) No person may purchase tax stamps in excess of the number of cigarette
15sales specified in his or her permit under sub. (1) (a) unless the person pays the
16permit fee under sub. (1) (a) that is applicable to the excess amount.
AB1-SSA1-SA2,326,2217 (b) No person may sell cigarettes in excess of the number of cigarette sales
18specified in his or her permit under sub. (1) (a) unless the person pays the permit fee
19under sub. (1) (a) that is applicable to the excess sales. Any person who sells
20cigarettes in excess of the number of cigarette sales specified in his or her permit
21shall pay a penalty to the department of $5,000 or an amount that is equal to $50 for
22every 200 cigarettes, or fraction of 200 cigarettes, whichever is greater.
AB1-SSA1-SA2,327,2 23(3) (a) No person may sell cigarettes to consumers in this state by direct
24marketing unless the tax imposed under s. 139.31 (1) is paid on such cigarettes and

1stamps are affixed to the cigarette packages or containers as provided under s.
2139.32.
AB1-SSA1-SA2,327,43 (b) No person may sell cigarettes to consumers in this state by direct marketing
4unless the tax imposed under s. 77.52 or 77.53 is paid on the sale of such cigarettes.
AB1-SSA1-SA2,327,7 5(4) No person may sell cigarettes to a consumer in this state by direct
6marketing unless the person verifies the consumer's identity and that the consumer
7is at least 18 years of age by any of the following methods:
AB1-SSA1-SA2,327,98 (a) The person uses a database, approved by the department, that includes
9information based on public records to verify the consumer's age and identity.
AB1-SSA1-SA2,327,1510 (b) The person receives from the consumer, at the time of purchase, a notarized
11copy of a government issued identification, the name specified on the identification
12matches the name of the consumer, and the birth date on the identification verifies
13that the purchaser is at least 18 years of age. In this paragraph, "government issued
14identification" includes a valid driver's license, state identification card, passport, or
15military identification.
AB1-SSA1-SA2,327,1716 (c) The person uses a mechanism, other than a mechanism under par. (a) or (b),
17for verifying the age and identity of a consumer that is approved by the department.
AB1-SSA1-SA2,327,22 18(5) Any person who, without having a valid permit under sub. (1), sells or
19solicits sales of cigarettes to consumers in this state by direct marketing shall pay
20a penalty to the department of $5,000 or an amount that is equal to $50 for every 200
21cigarettes, or fraction of 200 cigarettes, sold to consumers in this state by direct
22marketing, whichever is greater.
AB1-SSA1-SA2,327,25 23(6) (a) No sale of cigarettes to a consumer in this state by direct marketing may
24exceed 10 cartons for each invoice or 20 cartons in a 30 day period for each purchaser
25or address.
AB1-SSA1-SA2,328,4
1(b) Any person who sells cigarettes that exceed the maximum amounts under
2par. (a) shall pay a penalty to the department of $5,000 or an amount that is equal
3to $50 for every 200 cigarettes, or major fraction of 200 cigarettes, sold above the
4maximum amounts, whichever is greater.
AB1-SSA1-SA2,328,85 (c) Any person who purchases cigarettes that exceed the maximum amounts
6under par. (a) shall apply for a permit under s. 139.34 and shall pay a penalty to the
7department of $25 for every 200 cigarettes, or fraction of 200 cigarettes, purchased
8above the maximum amounts.
AB1-SSA1-SA2,328,10 9(7) No cigarettes may be shipped to a person who is under 18 years of age and
10no cigarettes may be shipped to a post-office box.
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